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Google AdWords - your business on Google search

Take advantage of the opportunities offered by the most popular website in the world. A place where most of the Internet users start their visit to the network. Make your offer and products the first ones that potential customers will see when they search for them.

AdWords campaigns

Use all advertising formats to promote and choose the ones that generate the most profits for you. We deal with comprehensive internet marketing using all the tools included in the Google AdWords package, ie search advertising (sponsored links), advertising on the Google Display Network (graphic and text banners), YouTube advertising (both banners and video), remarketing ( directing a dedicated offer to people who have already visited our website but have not made purchases), an advertisement in the Gmail inbox and an analytics using Google Analytics.

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Good strategy

The strategy and campaigns are adapted by us to business goals that should be achieved when using the advertisement. All activities are preceded by data analysis, especially those from Google Analytics. At the beginning, we suggest a test campaign, the suggested duration of such a campaign is 3 months, to investigate the market and achievable results. The recommended budget for such activities is 2-3 thous. PLN per month (these are funds transferred to Google and are charged only for clicks on or ad impressions).

All activities can be preceded by a free website audit, current traffic and advertising activities. In addition, it is also important to edit the page for adding tags (scripts), or to install Google Tag Manager once and, if necessary, create additional landing pages for dedicated advertising campaigns.

As part of the Google AdWords service, we offer:

AdWords strategy

Creating a marketing strategy for Google AdWords for a defined business purpose with selection

AdWords configuration

Set up Google AdWords account, Google Analytics and Merchant Center

Reports

Monthly full reports with data visualization based on data from Google AdWords and Google Analytics.

Write to us and order an AdWords campaign

Show buyers your products and start selling more

Have you ever wondered how to promote your products more effectively on the internet? Google Shopping is a great way to increase sales and reach new customers.

Give your customers the chance to reach you and use Google Shopping. As you know, each picture is worth more than a thousand words, so instead of writing about your products, start showing them on Google! A graphic ad in Google Shopping gives you such opportunities.

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Show buyers your products and start selling more

Have you ever wondered how to promote your products more effectively on the internet? Google Shopping is a great way to increase sales and reach new customers.

Give your customers the chance to reach you and use Google Shopping. As you know, each picture is worth more than a thousand words, so instead of writing about your products, start showing them on Google! A graphic ad in Google Shopping gives you such opportunities.

In our opinion, the most important advantages of Google Shopping are:

Conversion

Higher conversion rate compared to traditional AdWords ads

Effectiveness

Effectiveness in reaching customers with the products we offer

Cost reduction

Several times - even 400% lower costs of customer acquisition in the search network compared to traditional text ads in AdWords

Budget optimization

The results achieved even at a low budget and from the first zloty spent - you do not have to conduct expensive tests

Offer

Preparation of a comprehensive marketing strategy as part of Google Shopping

Configuration

Complete configuration of Google AdWords account, Google Analytics and Merchant Center as well as customization and presentation of products in Google Shopping

Structure

Preparation of the Google advertising account structure, development of the campaign and its optimization

Analysis

Comprehensive analysis of campaigns in Google AdWords and Google Analytics, cost optimization and conversion rate

Report

Preparing reports and visualizing data based on data from Google shopping

Who was created for and how much does the ad spend in Google Shopping?

The answer to this question is extremely simple. Google Shopping is for every company that has an online store and conducts online sales. To help manage products and better control and modify prices, Google has linked purchases with Google AdWords.

As with AdWords on Search and on the Display Network, the cost of the ad consists of several elements. One of them is the popularity of the search term and the frequency of its display. The second important element affecting the price of clicks are the rates per click that our competition offers. And so the combination of these two indicators determines what price we will pay for a potential customer clicking on the advertisement of our product. However, it still does not change the fact that the cost of acquiring a customer in Google Shopping is several times lower than using traditional AdWords advertising.

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