URLs and page positioning
One of the basic elements of each strony www there are URLs. Each page, entry, category or post, as well as an attachment in the form of a photo, film, document or music, has its own unique URL on the server. Did you know that by skillfully creating addresses, you can have a very strong impact on improving the position of the page in Google? When performing SEO audits, we often have an incorrect, and sometimes even accidental, construction of addresses. This is one of the first things to fix, which in a short time can bring amazing results. We therefore present the most important information that you should know about the positioning and addresses within your website.
Addresses may have a different format, but the most beautiful is that we have full control over them. Instead of using an address in the form of an accidental string of characters, it is worth giving them meaning and legibility by using words that refer to the content of the page. The addresses built in this way facilitate the positioning of pages, also improving their readability. The readability of URLs is also important in the case of highly developed websites, consisting of hundreds of pages, allowing them to maintain their hierarchy.
A dash or an underscore
This is one of the most frequent questions that ours has SEO agency He receives. Should SEO links and URLs contain dashes or underscores? We have no doubt that you should use dashes, ie horizontal lines "-". Why? The answer is simply banal. Google does not correctly interpret underscores. The occurrence of these characters in URLs is ignored. While dashes are read as a space, which allows you to keep the full address of the address in which we could place keywords important for website positioning.
ROOT directory on the server
Positioning of pages he pays a lot of attention to putting the most important pages in the main catalog of your site. This directory is commonly referred to as ROOT and contains the content displayed immediately after the first slash in the URL. Example: www.STRONINTERNETOWA.pl/contact. The contact is just placed in the ROOT directory. In the same place there should be other important subpages, such as pricelist, offer and others.
Positioning, and the size of URL letters
When performing positioning, should an SEO agency follow the rule that URLs should only be written in lowercase letters?
Definitely yes. The size of the letters in the URLs may be important for the correct display of the page, as well as for obtaining the desired positioning results. If the URL will have several small and large letters, a SEO links in whole they will be written in lower case letters, their effectiveness may be zero. To avoid such mishaps, for your own security, convenience of work and transparency of content, you should create addresses only using lowercase letters. The exception may be secret URLs that are excluded from indexing and to which we want to impede random access.
URL with keywords
Why not use the URL to put keywords in it? Nothing prevents you, of course, provided that it makes sense and the words will refer to the content of the page. If you have more keywords in one address, remember to separate them with a hyphen. This treatment has a very positive effect on the site's position in Google search. URLs should not be too long and, above all, should contain keywords important for subpages.